11/15/08: Brita to begin take-back recycling program!

The Take Back The Filter campaign received a call from Brita brand manager Drew McGowan yesterday alerting us that Brita will indeed begin taking back and recycling pitcher filters beginning in January!

Full details on the plan will be released on Tuesday. Please visit the Take Back The Filter site Tuesday to learn where you'll be able to take your filters to be recycled as well as how they will be recycled.

We have no information at this time about recycling of faucet or other types of Brita filters. Please stay tuned...


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