"CPSC's mission is to shift California's product waste management system from one focused on local government funded and ratepayer financed to one that relies on producer responsibility in order to reduce public costs and drive improvements in product design that promote environmental sustainability. CPSC urges Clorox to redesign its Brita filter cartridges so that they can be refilled and/or create a system to recycle these plastic filter cartridges instead of sending them to the landfill." Rob D'Arcy, Chair, CPSC Board of Directors. Read CPSC's letter to Clorox here.

"Californians Against Waste supports extended producer responsibility. Plastic is the fastest growing component of the waste stream and plastic litter is contaminating our environment at a staggering rate. Objects where there is no proper avenue for disposal, like Brita filters, are more likely to be littered or landfilled. If a corporation is going to produce a plastic item incompatible with our recycling stream, they have an obligation to give consumers the opportunity to dispose of their product in an environmentally preferable manner." Bryan Early, Plastic Waste Reduction Campaign Coordinator, Californians Against Waste

"Here at Co-op America , we believe in cradle-to-cradle design principles and in planning ahead to reuse products after they have reached the end of their life cycle. Last year, we were proud to call on our members to start asking Brita to take back its water filters, and we're so pleased to endorse this Take Back the Filter campaign, organized to do just that. Brita should learn from any number of the great green businesses of Co-op America 's Green Business Network(TM) and build more sustainability into its supply chain." Alisa Gravitz, Executive Director, Co-op America

"Food and Water Watch’s Take Back the Tap campaign advocates for clean, affordable public water for all. We urge consumers to drink tap water rather than bottled water and to support federal funding for public water systems. Choosing home tap water filtration rather than drinking bottled water saves consumers money while reducing waste and greenhouse emissions produced in the production and transportation of bottled water. Drinking tap water also keeps national water resources in local hands, supporting public water systems.

We support Take Back the Filter’s campaign pressuring Clorox to recycle filters responsibly. Drinking filtered tap water should not compromise a consumer’s concern for water quality over his/her concern to reduce plastic litter clogging our nation’s landfills." Wenonah Hauter, Executive Director, Food and Water Watch

"Water filters appear to be an attractive solution for people concerned about chlorine and other potential contaminants in their tap water. But throw-away water filters only add to the waste that is crowding our landfills and polluting our soil and water. The Take Back campaign is a smart and simple way to stop this waste." Stuart Moody, Rethinking Plastics Campaign Director, Green Sangha

"Brita water filters are an ideal example of a product that could easily be redesigned to be re-used, re-filled, then re-manufactured before ultimately being recycled back into new filters by the manufacturer. Instead, they deliberately design their product to become waste. Brita should seize the opportunity to take responsibility for their product, and create a closed manufacturing system for their filters." Linda Christopher, Executive Director, GrassRoots Recycling Network

"The Sierra Club believes that increased recycling and the adoption of "Extended Producer Responsibility" (EPR) are key components of reducing waste from the production cycle. By recycling and reusing products like the Brita water filter, the Clorox Company can keep tons of usable material from being needlessly discarded and thrown in landfills." Norman La Force, Chair, Sierra Club San Francisco Bay Chapter. Read Sierra Club's letter to Clorox here. (PDF format)


eCycle Group supports nearly 15,000 community-based printer cartridge and cell phone recycling initiatives across America. We commend the grassroots leadership which Take Back The Filter is demonstrating in their campaign. By applying market pressure, groups like Take Back The Filter show that responsible waste stream management is a business opportunity and not a burden.” Alex Moore, Service Director, eCycle Group

"We like to drink clean water, and use a Brita pitcher to filter our water. One of our operating principles is to limit what we add to landfills, so throwing the used filters in the trash has always caused frustration. We applaud the Take Back the Filter campaign for giving us, and many others, a way to make our collective voices heard on this issue. We think their approach is both effective and refreshing because it encourages Clorox to continue moving in the right direction, rather than being simply confrontational and focused on what's wrong. That is the best way to effect positive change: building awareness, sharing solutions, keeping it real, but keeping it light." Jeph Foust & Dorothy LaRue, Studio Freshh Audio Video.

"Great design is our business at Synchrosina - and we believe it's poor design to throw something recyclable away. That's why we are proud to join Take Back the Filter in the campaign for earth-friendly water filtration. There's no better gift we can give the world than the gift of sustainable solutions." Erica Jolley-Meers, President, Synchrosina Creative Services. Read Synchrosina's letter to Clorox here. (PDF format)

Blogs and Web Articles:

365 Days of Trash
A Moment of Choice
Achieving Sustainability
Allie's Answers
Another Limited Rebellion
Apartment Therapy's Re-Nest
Apt 403
Athena's Armoury
Bad Human
Bean Sprouts
Blue Collar Crunch
Brooklyn Green Team
Bugs and Brooms
Burbanmom's Going Green
Californians Against Waste
Care and Conserve
Carla Golden's Get Healthier Blog
Citizen Green
Compete to Conserve
Continental Junto
Co-op America's Action, News & Resources, June 3 issue
Council of Canadians | London
Crunchy Chicken
Dangling Mind
dbs62's Journal
Design Ministry
Drinking Liberally
Earth911.org, a great resource for recycling information
East Bay Express article, June 18, 2008
Eco 'Burban
Eco Geekos
Eco Women: Protectors of the Planet!
Eco-Cycle's Guide to Hard to Recycle Materials (listed under Water Filters)
eCycle Group blog
Everyday Sustainable
Environmental Working Group's Enviroblog
Everyday Trash
F is for Fischer
My Plastic-Free Life
Frugal Nuts Are Green
Frugally Green in the City
GirlieGirl Army
The Good Human
Good Magazine
Green Bean Dreams
Green Daily
The Green Fork
Green Grown and Sexy
Green L.A. Girl
Green Made Simple
Green Plan(t)
Green Talk
Greener One
Greening You
Gruppie Girl
Have Fun * Do Good
Ideal Bite's Tip of the Day, August 25, 2008
In Women We Trust
It's A Green, Green, Green, Green World
Kale for Sale
Knee Jerk Reaction
L.A. Times Emerald City Blog
Low Impact Home
Lunapads Blog
Mint Green Lifestyle
My Zero Waste
New American Dream's Carbon Conscious Consumer blog
Nicola Knits
No Impact Man
Northern California Recycling Association online newsletter, July 2008
Oly Ost
One Girl Revolution
Organic Consumers Association's Organic Bytes Newsletter #134
Organic Consumers Association's Organic Bytes Newsletter #135
Organic Picks
Our Friendly Earth
Paradoxes of Whole Living
Peacock Moon
Personal Issues
Pittsburgh Tribune-Review
Plastic is Forever
Prairie Dreams
Procrastinating in Pittsburgh
Rites of Passage
Rob's World
Rockridge Residents.org
Scream to be Green
Sean Ward's Blog
Searching for God Knows What
Shazam in the Kitchen
Sierra Club's Zero Waste page
Simply Authentic
Sleep is the New Sex
Something Rich and Strange
Studio Freshh blog
Stumbling Toward Enlightenment
Sucker For Marketing
Surely You Nest
Sustainlane Online Newsletter, June 2008 Edition 59
Sustainlane Take Back The Filter review
Synchrosina Creative Services blog
Tao of Change
That Hamilton Woman
The New York Times: Pressure Is on to Recycle Water Filters
The Tardy Homemaker
Thieves in the Temple
Tiny Choices
Touch of Avalon
Two Cats and Counting
The V-Blog
What? Amber Blogs!