09/02/08 Campaign Update: 14,100 signatures, 264 Filters & some great publicity!

Two big articles this week have given the campaign new energy. Thanks to Ideal Bite for including Take Back The Filter in last Monday's Daily Bite and to reporter Ashley Braun at Gristmill for her article, Yakety yak, will Brita take 'em back?

If you haven't read the Gristmill article, please visit the site and weigh in on the poll asking whether you think filter recycling is worthwhile!

Since these two articles came out, we've nearly doubled our petition signatures. Now, we need to focus on reaching our goal of 1,000 used Brita filters. Many new campaign supporters may have signed the petition without realizing that there are several other ways to help out: letter writing, sending us used filters, and spreading the word. Please browse the full web site, which is chock full of ideas: www.takebackthefilter.org.

If you're in the New York City area, you can bring your used filters to Freecycle™ New York City's Back-to-School FreeMeet! (it's not just for students!)

Saturday, September 13, 2008
11am - 4pm
Behind the Old Stone House
(5th Ave b/t Third and Fourth Streets)
Park Slope, Brooklyn

Just drop Brita filters in the designated box at the FreeMeet and they will be sent to the Take Back the Filter campaign in Oakland.

MORE INFO: www.RecycleThisNYC.org/freemeet

Wondering about the theory behind the Take Back The Filter Campaign? Seth Gale, one of the campaign's original organizers, has written up a comprehensive article on Extended Producer Responsibility, the concept that producers should be accountable for the entire life cycle of products and packaging they introduce on the market. Europe has been following this model for 15 years. It's time the U.S. caught up!

As always, we want to thank the folks who have have promoted the campaign on their blogs and web sites. Since the last update, we've been mentioned on:

A Moment of Choice
Apt 403
Care and Conserve
dbs62's Journal
Earth911.org, a great resource for recycling information
Eco-Cycle's Guide to Hard to Recycle Materials (listed under Water Filters)
Everyday Sustainable
GirlieGirl Army
Good Magazine
Greening You
In Women We Trust
Kale for Sale
My Zero Waste
One Girl Revolution
Plastic is Forever
That Hamilton Woman
Two Cats and Counting

Sites that have added a link or badge:

Live Green, Wear Black
Natural Health News
Pop Goes Green

As always, if I've missed anyone, please let me know so I can add you to our Campaign Endorsers & Blogroll section.

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