Here's a bit of positive news in the Brita recycling campaign. Today, one of our supporters shared with me a letter from Clorox CEO Don Knauss she received in response to her letter to the company. In the past, those of us who wrote letters to Clorox executives asking for Brita recycling received impersonal form letters from Brita employees other than those addressed in our original letters. (See Letter #1 and Letter #2.)
But recently, consumer Sharon Rogers received a response signed by the CEO himself with a personal handwritten comment at the bottom. Here's the full text of the letter. View the PDF version to see the handwritten signature and comment.
Dear Ms. Rogers,
Thank you for taking the time to contact me regarding Brita. We truly value your loyalty to one of our brands. We appreciate hearing from consumers, and I would like to assure you that we share your concerns about the recyclability of Brita filters in the U.S.
It's true that Brita filters are recyclable in other countries, because they have recycling programs for such materials. As of now, the United States city waste management systems are not equipped to collect Brita filters for recycling purposes.
We understand that's not ideal, and we are working with waste management to explore other options, as we are dedicated to sustainability efforts and ensuring customers are happy with our products.
Again, we appreciate your business and your feedback.
[Handwritten Note: We are focussed on this issue!]
This is great news, and we appreciate that Clorox/Brita are listening to their customers and intend to make Brita recycling a reality.
If you haven't yet sent a letter, now's the time!
Please write to Clorox CEO Don Knauss and let him know that you are glad the company is working on the issue of Brita recycling and that you'd like to know when we can expect a program to be in place.
Don Knauss, CEO
The Clorox Company
Oakland, CA 94612
It's great that they have the intention, and we must continue to urge them to keep the issue on the front burner. Until Clorox is ready to make an official announcement about Brita recycling, we will continue to gather signatures, send letters, and spread the word.
And please continue to send us your filters! Wouldn't it be great if we could deliver them to Clorox at the time that the recycling program is finally announced? Let's all be part of the solution!